Mumbai: IN10 Media Network’s kids’ channel Gubbare has launched two games and GIFs based on its successful show Roro Aur Hero Bhoot Mast Zabardast.

The interactive digital assets have been launched keeping in mind today’s digital consumption and usage among kids and teens.

With online games gaining popularity and their ‘always-on’ identity providing an opportunity for brands to drive value, the channel has developed two competitive games around its main characters – Roro and Hero. ‘Race Ka Case’ is based on a simple kids-friendly game wherein the players have to make Roro and Hero cross numerous hurdles on a race track to win. Additionally, ‘Rocket Ka Attack’ is an adventure game where Roro and Hero have to save themselves from rockets falling from the sky after a school project goes wrong!

To further build on the connection between the audience and the characters of the show, the channel has created numerous GIFs depicting various moods and situations. Today GIFs have become an integral part of online communication and will help to spread awareness about the show as they easily capture attention and have a strong capacity for virality.

The channel has created a robust plan to promote them on social media and television channels.