Mumbai, India, July 23, 2013: KidZania, the world’s fastest growing edutainment brand today announced its partnership with Cadbury Dairy Milk to set up the Chocolate Factory at KidZania Mumbai. As a part of the vision to ignite the hearts and minds of children, KidZania associates with Cadbury to offer a chocolate making experience to kids.

The Cadbury Dairy Milk Chocolate Factory provides children a unique opportunity to role-play as a Chocolatier. Kids invest their kidZos, the local currency of KidZania to get trained as Chocolatiers wherein they learn the step by step process of chocolate making. At the Cadbury Dairy Milk Chocolate Factory children get a firsthand experience of how their favourite chocolates are made. The entire experience will enhance a child's ability to work cohesively in a group and deliver products of the highest standards.

Mr. Viraj Jit Singh, CMO , KidZania India said, "The collaboration with Cadbury for the Chocolate Factory offers an exceptional opportunity of experiential learning for the child. The stringent quality standards that Cadbury follows is mirrored in every process flow so that the learning experience is enriching for the child."

Speaking on the occasion, Anil Vishwanathan, Vice President Chocolates, Cadbury India, said “Every child’s dream is to visit a chocolate factory – and that is just the dream we hope to make real at the Cadbury Dairy Milk “Factory” at KidZania. Children will learn how chocolates are made – from selecting the best cocoa bean, processing of chocolate, packaging and to the final product. As leaders in the chocolate category in India, we hope that the little chocolatiers that visit us have a whole lot of fun and learn more about the chocolate brand they love to eat.”