MUMBAI: Radhika and Prannoy Roy-promoted NDTV Group has elevated NDTV Profit Shivnath Thukral to business editor and advisor strategy at the group level.

Thukral was managing editor of the English business channel of the group since July 2007.

The announcement was made by the promoters in an official communiqué to the employees. “We are happy to announce that Thukral is to have a redefined role at NDTV,” the memo reads.

“We would now like Shivi (Thukral) to take on a new role that will enable him to be more involved with the journalism aspects of the business and not with managing newsrooms,” the mail said.

In his new role, Thukral will work with the promoters on the business strategies for the new projects. “Radhika and I have asked Shivi to spare some of his time to work closely with the two of us on NDTV’s strategies for new projects,” the letter added.

Also, he will be a journalist - available for all NDTV’s channels where he will also do special shows. His major shows like Big Business Battles and other interview shows will continue on NDTV Profit. He will also be launching his own interview-based show on NDTV Profit soon.

Thukral had joined NDTV in 1995 as a reporter.