Mumbai: The NDTV network has announced the launch of the new NDTV Profit (TV channel + digital platforms) with a bang last Friday. Ahigh-impact campaign titled: 'We All Love Money,’conceptualised around how no one disagrees on whether they like money, and how NDTV Profit is all about helping Indians profit from their investments, announced the launch to the world.

The campaign was splashed on the front pages of the top financial newspapers as well as hoardings in major cities, and on digital.

The launch featured a star-studded line-up, including prominent celebrities and top leaders from the financial industry and markets. The day commenced with the sounding of the BSE bell at NDTV Profit's swanky new Mumbai office, by actor and entrepreneur Kriti Sanon—symbolising the beginning of the day's trading activities.

Speaking to NDTV Profit's Executive Editors Niraj Shah and Tamanna Inamdar, Sanon delved into her skincare venture, Hyphen, underscoring her mission to simplify skincare routines. She emphasised Hyphen's dedication to affordability, advocating the notion that effective products need not come with a hefty price tag.

Drawing a parallel between skincare and stock choices, the narrative pointed out that, just as expensive stocks may not be the best, NDTV Profit aims to furnish insights supported by research and data to assist users in finding real value in their financial decisions. The channel's launch campaign tagline, "We All Love Money," thus aligns with its editorial philosophy centred around prosperity, growth, and abundance, recognising wealth creation as a primary objective for the new India.

Vedanta chairman and founder Anil Agarwal was also seen attending the launch activities at the NDTV Profit offices. Speaking on the channel, he expressed optimism that NDTV Profit would become the voice of a billion people, emphasising the strong aspiration for investing even in rural India—another pointer to why ‘We All Love Money,’ works across India, and across economic and urban-rural divides. He envisioned NDTV Profit as a platform to help people create additional income through investment returns, once again aligning with the channel's tagline.

Later that afternoon, NDTV Profit hosted the India Unlimited Summit in a gathering of the Who's Who of India Inc., with captains of Indian industry part of the launch.Stalwarts like Uday Kotak, founder of Kotak Mahindra Bank;Ramesh Damani, veteran investor and chairman of Avenue Supermarts; Ashish Chauhan, MD & CEO, NSE, and Raamdeo Agrawal, chairman of Motilal Oswal, participated in the ceremonial lamp lighting and marked the beginning of the official launch by ringing the NSE bell that marked the close of trading for the day.

Uday Kotak expressed hope that NDTV Profit would catalyse the nation's transformation from a country of savers to investors, while Amitabh Chaudhary, MD & CEO of Axis Bank encouraged NDTV Profit to build on India's growing aspirations.

Digital infrastructure's role in facilitating growth and profits was underscored by Bharti Enterprises founder Sunil Bharti Mittal who also highlighted the significant contribution of digital activities to the GDP and predicted further growth, and a great future.

Market veterans also predicted a bullish outlook for Indian markets at the event, with Raamdeo Agrawal anticipating the Nifty 50 would surpass 50,000 by 2031. Madhusudan Kela echoed this optimism, attributing it to a stable government, a progressive election mandate, and keen foreign investor interest.

Following the close of market activities, a grand launch party cheered NDTV Profit's launch, featuring live music and the presence of media agency leaders and industry CMOs, all joining in the celebration of the brand's commitment to helping audiences make informed financial decisions.