MUMBAI: Network18, in partnership with Aquaguard, has initiated a national awareness water campaign. To create awareness and highlight the importance of water for both, urban and rural India, Jal Daan campaign is envisioned to sensitize viewers towards the importance of clean drinking water and the challenges the nation is facing on account of its scarcity.

The first episode of the campaign will be telecast on 25 September at 7:30 pm. It will introduce the viewers to the idea behind the campaign, and reveal how every Indian can be a part of it.

A panel of eminent personalities such as the medical expert from Mumbai Dr. Shriram Nene, St. Johns Medical College department of Biochemistry & Biophysics professor emeritus Dr. Thuppil Venkatesh, Bangalore Arghyam founder and chairperson Rohini Nilekani, ministry of drinking water and sanitation secretary Parameswaran Iyer and Water Air India chief executive V K Madhavan. The panelists will discuss the agenda behind the campaign, while deliberating on various aspects related to safe drinking water, reasons for its shortage and implementable solutions to eradicate this nationwide problem.

The episode will also feature individuals and associations that have done exemplary work to make clean drinking water accessible to the unserved and underprivileged in the society.

The initiative calls out to the entire nation to join the Jal Daan movement, by taking the pledge to donate five litres of healthy drinking water every day, to those who have limited or no access to it. For every pledge taken, Rs. 10 will be contributed towards building a corpus for the installation of 100 community water purification plants in urban and rural slums. The campaign intends to eradicate this nation-wide problem and make clean drinking water accessible to all.