MUMBAI: After the fervour surrounding the Indian Premier League, the focus is back on the international cricket. As the anticipation and excitement for the World Cup reaches its peak, News18 India is all set to launch its programming on the Cricket World Cup – Jeetega toh India hi which will extensively cover India’s campaign at the competition. The channel has planned to not only feature current and past cricketers along with in-house experts but also add a lot of entertainment by adding live performances, on-ground fan reactions as well as interactivity. The channel will try and create an electrifying atmosphere which will reflect the high levels of interest and passion that will be on display across the country through the tournament.

While the channel will of course focus on all India matches, the India – Pakistan duel will come in for special attention with shows that reflect the intensity of the rivalry between the two nations. The coverage of this match will kick off a day prior with a special episode of Lapete Mein Netaji, the channel’s hugely popular show which will see poets use their artistry to engage in a war of words before the real thing on the pitch. There will also be a special debate show with a channel from Pakistan which will reflect the popular sentiments in both countries with respect to the match. The Match day will see preview, mid match and review shows analysing each aspect of this battle between India and Pakistan.

The channel’s coverage will be led by News18 India Deputy Managing Editor Kishore Ajwani and senior anchor Anand Narasimhan. The channel will also have a strong line-up of guests including top former players as well as promising youngsters who are likely to don the country’s colors in the future. Past guests on the channel for top cricketing tournaments have included Anil Kumble, Kiran More, Ayaz Memon, Lal Chand Rajput, RP Singh, Ashok Malhotra, Kris Srikanth, Zaheer Abbas, and Reetindra Singh Sodhi to name a few.