MUMBAI: Ahead of its relaunch, English news channel NewsX has assigned its creative duties to TBWA\India.
Sources say four agencies submitted their proposals and the account size is pegged at around Rs 200 million.
NewsX is evaluating proposals for the media duties and will be taking a final call soon.
The channel has recently made some senior appointments in the editorial and other division. The latest to join is Asian Age resident editor Seema Mustafa who will be spearheading national affairs coverage.
