MUMBAI: RK Arora, who is credited with building brands in the news broadcasting space, has jointly launched a new national Hindi news channel - JK 24X7 News under the banner of JK Media Network with Subash Chowdhary and Tapinder Kumar alias Bhanu.

The network also runs a channel in regional space ‘Gulistan News’ which caters to the viewers of Jammu & Kashmir and is most popular amongst its viewers.

Inspired with the thought, 'Aao Badlen Hum' -- spurring change and emboldening the voice of the changing India, is the brand positioning for JK 24X7 News. Believing in the fundamental principle of "You must be the change you want to see in the world", JK 24X7 news is making an effort and creating a differentiation in the news genre by bringing a change in itself in a positive way and cutting the morass of the market.

To achieve this, JK 24X7 News has a mix of programs that its programming team has especially designed and produced that will help it make a positive impact in the lives of its viewers.

JK 24X7 News is available on all major cable networks, and will shortly be available on all DTH platforms.

The network has plans for expansion of their bouquet of channels in different genres in near future.

A Chartered accountant by profession, Arora has over 25 years of experience. He recently, stepped down as Executive Director and CEO of Zee Media Corporation Limited (ZMCL). Prior to ZMCL, he has worked with various media houses viz.- News Nation, India News, News 24 and India TV.