MUMBAI: Republic Media Network and Flipkart Video, a video streaming platform of e-commerce giant Flipkart have announced a strategic partnership, in which Republic TV and Republic Bharat’s live news will be available round-the-clock on its over-the-top (OTT) platform.

Republic Media Network is already present on various high-definition OTT platforms such as Republic World, Republic World App, DailyHunt, Hotstar, JIO, Vodafone Play, Ola Play, Justdial, Paytm, Zee5, Airtel TV, Tata Sky, among others.

This strategic partnership will enable the network to further expand its news digital presence on OTT platforms, thereby, giving audiences access to reliable news on any platform of their choice.

With over 5000+plus TV shows and films already available on Flipkart Video, this partnership further gives its users an unrestricted access to quality news and analysis by Republic TV and R Bharat.

Republic Media Network chief executive officer Vikas Khanchandani sadi: “Republic Media Network is available on every smart phone in the country through our exhaustive distribution strategy. News video brings in immense engagement and DAU’s (daily active users) for all kinds of OTT's including video, telco, and non-video OTT platforms.”

“We are seeing scale and huge volumes as smartphone penetration has crossed 450 million bringing in newer audiences and higher consumption with easy access on devices. Believe it will open up opportunities for both brands to create strategic revenue through respective strengths. Republic will see higher monetisation and scale for the network as we expand our viewership base exponentially agnostic of devices and screens in 2020," adds Khanchandani.