MUMBAI: The hit Chinese talent search reality show The Mongolian Cow Sour Yogurt Supergirl Contest is being targeted by Chinese media regulators seeking to either change the format or keep it off the air.

The American Idol knockoff was a huge hit for Hunan Satellite Television. The State Administration of Radio, Film and Television (SARFT) has reservations about the show because it showed contestants in "vulgar" clothing and so-called "low-class" behavior, reports indicate.

According to media reports, SARFT has issued a notice indicating that talent shows will be more strictly regulated in the future, and some will be banned from broadcast in certain regions.