MUMBAI: Times Network, India’s premium broadcast network announced the launch of ET NOW in Canada after successfully locking a distribution deal with Ethnic Channels Group (ECG), world's largest ethnic broadcaster that operates 100+ television channels across the globe. The partnership was concretized during MIPCOM 2019 at Cannes, France.

A purpose driven leader in its category, ET NOW is the first Indian English business news channel that will be available in Canada, offering South Asian viewers a wide spectrum of business news. With the brand ethos, Rise with India, ET NOW focuses on matters that affects India’s inclusive development and empowers the discerning Indian diasporic viewers to take part in India’s growth story. Significantly expanding its foot print in North America, ET NOW offers curated content such as India Development Debate, Start Up Central, The Money Show, India Tonight and more with a holistic deliberation on the Indian financial markets, global and local trends impacting the economy.

Commenting on the partnership, Times Network COO & Executive President Jagdish Mulchandani said, “We are excited to bring ET NOW in Canada through our partnership with ECG, the foremost broadcast leader in the region. ET NOW has raised the bar for the English business news category in India and I am confident this launch will further enrich our offering for the South Asian viewers in the region.”

“In today's global market, consumption of business news and information will only continue to increase. As a company that understands both content and technology, ECG is very proud to partner with the Times Group to launch ET Now in Canada", said ECG Co-Founder and CEO Slava Levin.

Times Network has presence in over 100 countries and is an expert curator of segmented and differentiated content across genres.