MUMBAI: Vertu, luxury mobile phone manufacturers unveiled their new collection of hand crafted handsets 'Constellation' in Mumbai today. To cater to a niche clientele, this range offers seven handsets as part of its collection and targets globe trotters.
Crafted by creative director Frank Nuovo, the inspiration for this collection has be derived from an aircraft and thus, the details on the phone resemble the wing form, propellers and air inlets. The Constellation collection ranges from stainless steel to gold finishes with an array of colourful leather backs and the distinguishing feature of a ceramic keypad that is said to be scratch resistant. Depending on the model the price could differ from two to nine lakhs.
"The fluid surface developments are inspired by classic aircraft - in particular, the classic cross section of the leading edge of wings combined with the high polished metal and small fasteners along many edges. Symbolically, the microphone port design is a subtle tribute to the powerful force that made our first aircraft fly - a classic propeller fan. Vertu Constellation has a sleek and confident low profile. Leather is a dominant material to increase the tactile delight in the hand. I wanted the elegant sophistication and dramatic appeal of Vertu Signature with a slight softening and a small degree of visual simplification of form and line", said Frank Nuovo.
Showcased by Vertu Global marketing director Chris Harris, the collection is being distributed solely by Matrix Distribution Pvt. Ltd. Currently available in Mumbai, Delhi, Bangalore and Chennai, the later half of this year will see outlets in Kolkata, Hyderabad and Chandigarh. It will be available at select high end jewellry and watch outlets like Popley La Classique at the Grand Hyatt in Mumbai, The Helvetica at Spencer's Plaza in Chennai, Rodeo Drive in Bangalore, the Johnson Watch Company and the Regent Watch and Jewellry Co. Maurya Sheraton Hotel in New Delhi.
The collection will be showcased in fashion and lifestyle magazines and the buzz created around this brand should provide incentive enough for high flyers to make their style statement with this new accessory.
When queried about the demand for such a high end phone in the Indian market, Matrix Distributors Pvt Ltd Tusshar Alvani said, "The brand value of Vertu is huge internationally and in India too we have far exceeded our expectations. This is a luxury phone that gives a sense of accomplishment and reward to its owner."
Taking luxury travel to another dimension 'Constellation' is the third addition to the Vertu stable. Prior to this, Vertu launched its Signature and Ascent collections based on the themes of luxury watches and Formula 1, respectively. The Signature collection used precious metals and the upper end model a platinum solitaire diamond handset was priced at 22 lakhs, while the Ascent F1 race track series gives the aggressive look and feel associated with the sport.
"The design of Vertu Constellation began with the precise understanding of our achievements with both the Vertu Signature and the Vertu Ascent models. The Vertu Constellation design was conceived in order to complement both of these Vertu originals and reinforce the style and design quality of the Vertu Brand," stated Nuovo.
Vertu Constellation was designed to assist the demanding traveller encompassing a quad-band engine with connection in over 180 countries around the globe; real-time flight tracking that enables Vertu Constellation to provide flight information, in the lounge or en-route to the airport. The real-time currency converter provides correct currency information when required, and the world clock tells the time at home as well as away, in up to three locations simultaneously. To complete the navigation facility Vertu Constellation has world weather facilities that let one know exactly what to expect when you get to your destination.
Vertu Concierge complements the Vertu Constellation and allows one button access to lifestyle services 24 hours a day from virtually anywhere in the world. Vertu Concierge can help from recommending local restaurants and making theatre bookings, or simply sending a gift to someone around the globe.
Available at 300 authorised retailers across 40 countries worldwide, the brand has also made its mark in India with Sabyasachi, Shobha De, Leander Paes and Atul Kasbekar posing as its brand ambassadors. The Ascent F1 model was gifted to SRK by Karan Johar, in addition, other owners of Vertu phones include Katrina Kaif and Jaya Bachchan, while the Beckham couple along with pop diva Madonna also own Vertu phones.
