MUMBAI: The game show Who Wants to be a Millionaire? will air in China for the first time.

China Media Power (CMP) licensed the rights to the show from Celador International, which is now owned by Dutch interactive media firm 2waytraffic. In India the third season of Kaun Banega Crorepati has kicked off on Star Plus.

Media reports state that China Media Power will produce and broadcast a Chinese version of the show. It will produce at least 104 episodes, which will start broadcasting from May 2007.

2waytraffic had acquired all rights to Millionaire through its $208m buy-out of Celador International in December 2006. The firm is encouraged by the continued international interest in the format.