MUMBAI: In line with the reality show craze on television channels these days, the Times Group's glamour and lifestyle channel Zoom is launching a reality show the Levi's Diva Quest.

The show has been introduced as part of the channel's revamp strategy. Zoom is on the lookout for the most stylish anchor through the Diva Quest. It is also planning to launch a few more shows over the next one month.

"We are now poised to get into the next stage of our life cycle and there are a host of new initiatives both in terms of content and marketing slated to launch in October-November this year. Diva Quest is a stepping stone in that direction that we have taken," says Zoom business head MK Anand.

The show has been introduced with an aim to hunt for the most stylish anchor for the channel. It would kick off on 21 October. It will be aired on Saturday and Sunday at 9 pm and will be hosted by ramp model Aparna Kumar. 

This is not the first time Zoom is indulging in the area of glam and glitz. Earlier, it had launched in L'oreal Paris Elite Model Look India 2006, Pond's Banungi Main Miss India and Red Hot Countdown.

The 15 shortlisted contenders will be scrutinized by a panel of judges including ace photographer Subi Samuel, makeover specialist and choreographer Achla Sachdev, celebrity tarot-card reader Sunita Menon, ad-man Prahlad Kakar and acclaimed TV host Mini Mathur. 

From this lot, the contestants would further be wittled down to 10. The grand finale will be held on 29 October at the Intercontinental, Mumbai.

Talking about the unique selling point (USP) of the show photographer Subi Samuel claimed, "Like other shows, we are not overtaking their personalities and transforming them, we are just grooming them to be able to deal with the glitz and glamour"