Mumbai: BARC India's chief of measurement science and business analytics Dr Derrick Gray has been appointed as vice president of the Market Research Society of India (MRSI).

Earlier this year, Gray was also appointed as chair of the professional standards committee at MRSI that was established to ensure strong ethical and professional standards for the Indian market research industry.

“I am quite honored to assume the role at MRSI India," said Dr Gray. "With my experience over the years in statistical research, measurement and data science, I am looking forward to working collaboratively with the team at MRSI. We hope to be able to make significant progress together as a team."

A veteran audience measurement and advanced analytics executive, Gray brings with him a global experience of two decades in audience measurement and audience information systems for various media including linear TV, digital video, and radio. He has lead several statistical research, measurement science, data science functions during his distinguished career.

He has previously served on the board of directors of the Marketing Research and Intelligence Association (MRIA) of Canada.

“We at BARC India are extremely proud of Derrick’s recent appointment and would like to congratulate him. We wish him all the success for this new role and look forward to him guiding market research in India to even greater heights,” said BARC India CEO Nakul Chopra.