Mumbai: Biryani by Kilo has launched a web series, Dum Laga ke India, streaming on Disney+Hotstar and honouring the food, heritage, and culture of four different prominent Indian cities: Mumbai, Hyderabad, Kolkata, and Bengaluru.
In this season of Dum Laga Ke India, celebrity chef Ranveer Brar hosts each episode, which features eminent star casts PV Sindhu, Vaani Kapoor, Arman Mallik, and Pranitha Subhash in four episodes shot in four different cities: Mumbai, Hyderabad, Kolkata, and Bengaluru.
India's popular and largest biryani and kebab delivery chain, Biryani By Kilo, has produced the show. The show is an attempt to celebrate and showcase India's rich culinary heritage and diversity. Biryani by Kilo and Rusk Studios have conceptualised and produced the show.
With the growing demand for OTT content in the advanced digital world, Biryani By Kilo identified one of the most engaging platforms to connect with its target audience in an innovative way. Biryani By Kilo intends to showcase the amalgamation of long-held legacies across culture, heritage, and food through this web series, Dum Laga Ke India, which has been well crafted with Ranveer Brar's more than two decades of culinary experience and innovation. It is a watershed moment for the BBK brand, as it has established itself as one of the first biryani players to launch a one-of-a-kind web series on India's leading streaming platform, Disney+Hotstar.
Chef Ranveer Brar visits various cities to explore the diversity and appreciate what makes each city unique and buzzing. And what better way to do so than with celebrities who embody the true spirit of that city? Ranveer Singh Brar is joined by some of India's biggest celebrities on his journey to discover hidden flavours, cultures, and nuances of life in some of the country's busiest cities.
In a candid conversation with Brar, Vaani Kapoor from Mumbai, Armaan Malik from Kolkata, Pranitha Subash from Bengaluru, and PV Sindhu from Hyderabad share what these places mean to them and their personal life stories. Each episode has captured the Dum of the respective city, what keeps it ticking, and the soul of the city in terms of people, food, heritage, and culture.
Commenting on the launch, Biryani By Kilo Founder & Co-CEO Vishal Jindal said, "Dum Laga Ke India in association with D+H is our honest attempt to entertain and engage the audience, through the prism of food, culture, & entertainment. India is the land of diversity; each city has its own unique flavour, and when this uniqueness in food, culture, and beliefs comes together, it gives dum to that city's soul. And what better brand to own than Biryani By Kilo, which is the pioneer of dum-cooked Handi Biryani in India. We have an eminent star cast on board for this travel, food, and entertainment show who are highly successful in their respective fields to talk about the authenticity of the place and their love for food. We are pleased to be associated with the heartthrob of the culinary world, chef Ranveer Brar, who talks about food heritage and shares his deep knowledge about the legacy of various dishes and places in an entertaining manner."
Speaking on the occasion, Brar said, "I am super excited to be part of this non-fiction, innovative digital content streaming on Disney+ Hotstar. I have always been passionate about stories around food; they've brought me closer to different cultures and people around me. And that's what makes Dum Laga ke India a unique series, different from other food & travel shows. It has a fine balance of all three aspects: food, travel, & entertainment. The new web series has not only given me a chance to explore food but also led to candid conversations with different proficient stars who shared their exquisite memories related to food, culture, and cities. Personally, I loved working on this show, as it also made me explore different facets of myself. The series shows the intricacies of the culture and heritage of India. In addition to connecting with celebrities from the entertainment industry and discussing their accomplishments, the series delves deeper into their food, culture, and love for their respective cities. So yes, the viewers will love the complete package that it is."
