Mumbai: Zoo Media’s full-funnel creative and performance digital agency FoxyMoron has appointed Alin Choubey as business head North. With his experience in the digital marketing arena for over eight years, Choubey will be strengthening the agency’s North operations. In this role, Alin will be reporting to FoxyMoron's national head of client partnerships, Prachi Bali.

He joins FoxyMoron from Chimp&z Inc Worldwide where he served as associate VP. He has previously worked as a partner at Herald Digital and as the digital director at Vermillion Communications. Alin has worked with luxury brands such as Chopard and Tag Heuer and media conglomerates like Warner Media India and Alt Balaji, to name a few. He was also instrumental in the digital launch of international brands like Longines and Pogo TV in India. He also led several multi-leg campaigns, including the notable "Redraw Your World" campaign for Cartoon Network in India. His work for brands such as Tata Play and Discovery Channel has earned him a nomination for the Social Samoa 30 under 30 awards in 2021.

Bali said, "Alin is a formidable force who has an unwavering drive to propel FoxyMoron’s vision and mission forward." In him, we see the acumen, experience, and leadership qualities to lead the growing team in the North to create their best work. His diligence in understanding our clients' needs and doing what it takes to meet their business goals is an asset for our network and all our partners."

Choubey said, "I’m excited to be here at FoxyMoron as the agency accelerates into an exciting future. With some of the finest brands as our partners, the opportunities at the Zoo Media network are limitless. While the mission is to continue to make FoxyMoron stand out as a market differentiator, the vision is to expand our ability to bolster our partner brands in attaining their goals."

FoxyMoron has offices across Mumbai, Gurugram, Bengaluru, and New York.