Mumbai: Network18 has announced key appointments for its digital arm – Network18 Digital. According to a statement, the media company is putting in place an experienced team for branded content vertical with strategic additions at both national and regional levels.

Shobit Bhargava has joined Network18 Digital as national sales head for general news cluster. Bhargava has earlier worked with prominent brands including Times Group, Vodafone, ICICI Bank, Sify, and ITC. At Times Group, he was instrumental in turning around the technology vertical, making it the fastest-growing vertical fuelled by ‘branded content.'

He will report to Network18 Digital chief operating officer for branded content, revenue management S Shivakumar.

Sonali Melmane has been appointed as the regional head (West). With over 13 years of experience, she has worked with companies like Star Sports, Times of India, and Standard Chartered Bank. In her previous role with Star Sports, she was responsible for sales and brand solutions across various sporting events like cricket, domestic leagues, and international sports.

Gunjan Mann has been roped in as the regional head (North). She has been a media marketing professional with over 16 years of experience spread across publishers and agencies. She started her career with experiential marketing and over the years has transitioned into selling space and IPs. She has worked in organisations like Times of India, GroupM, DDB Mudra, and exchange4media.

Sasi Venkatesh has joined as the regional head (South). With over two decades of experience, Venkatesh is an accomplished sales and marketing professional. Till recently, he was leading the ad solutions business for The Times of India, Bangalore managing key business verticals such as e-business, retail, automobiles, and interior decor. Prior to his stint with ToI, he had worked with organizations like Flipkart Ads, UFO Digital Cinema, and Radio Mirchi.

All the regional heads will report to Bhargava, said the company in a statement.

Aneesha Ranjan, who has been leading the North region has been moved to a central strategy role, wherein she will directly work with Shivakumar.

“Branded content has emerged as a strong focus area for us. In the last few months, we have seen this vertical grow rapidly,” said S Shivakumar. “Keeping the future potential in mind, we are putting in place an experienced leadership team across regions. This vertical will continue to expand as Network18 Digital strives to produce path-breaking and innovative work for its clients to drive unparalleled RoI.”