Mumbai: The US-based media and entertainment company Rainshine Global has announced the creation of four new fintech businesses including investment vehicle AISTRA Coin, credit solutions provider Rainshine Media CreditTech, premium video-on-demand platform Rainshine DiFa, and digital assets research and advisory services (DARA). These offerings will be anchored by Rainblox, the company’s proprietary blockchain platform.
Rainshine is creating new subsidiaries for each of these new fintech businesses which will be launched progressively in the next six to nine months.
Digital tokens: Rainshine will launch its first token under the brand AISTRA Coin, an investment vehicle designed to raise $100 million to finance, distribute, and trade new original content productions and list at global alternative trading system (ATS) exchanges. Rainshine’s digital tokens will create a new asset class for both institutional and high net worth investors, transforming the process of investing in new and high potential original audio-visual media content assets.
Media credit: The company will launch two new subsidiaries under the banner of Rainshine Media CreditTech, one each for the US and India, to offer credit solutions to the media and entertainment industry. Rainshine is raising $50 million, combining both new equity as well as credit lines from leading financial institutions to initially develop the media credit business and later add DeFi (decentralised finance) tech solutions to broaden the pool of investors.
Premium video-on-demand (PVOD) platform: The new platform called Rainshine DiFa (direct-to-fans) will provide both a white-labelled solution plus bolt-on to other global PVOD platforms or provide content developers a one-stop gateway to a global audience with fully baked digital marketing, payment, e-commerce, and audience interaction solutions.
Digital assets research and advisory services (DARA): As new fintech and blockchain technologies collide with the traditional and the new streaming-driven M&E industry, industry players will need considerable support to comprehend, evaluate, and exploit new opportunities. Rainshine’s DARA group will work closely with industry players to help them develop and launch new products globally and ensure that they achieve their fullest potential.
Blockchain platform Rainblox uses a smart contracts module that enables the creation of both transparency in the monetisation of assets and full execution of the required payments globally.
“Rainshine is standardising financing and payment processes in the M&E industry that have been overly complex traditionally. It seeks to enhance trust and transparency for investors, content creators, and producers,” said the company in a statement.
“The innovative offerings from Rainshine will accelerate the growth of its original content business and create new options for financing, distribution, and co-creation of content and fulfil its ambition of creating the next generation M&E company,” it added.
Rainshine Global's founder, chairman, and CEO Neeraj Bhargava said the media and entertainment industry is positioned to become a $ three trillion globally connected industry by 2030 and that the company wants to be at the forefront of enabling the development of a creator-centric industry. "Riding on the second wave of digital disruption, we want to build a future-ready company that not only champions the stories that creators want to tell their audiences but also alleviates their pain points on financing, distribution, and retaining the fair share of their creations. We find ourselves in an exciting period where technology can accelerate growth and restructure the industry in a most positive manner," he added.
“The new generation of fintech and blockchain technologies are creating exciting options to finance the rapid growth of the M&E industry and access new paths to distribute globally," said Rainshine Global, chief financial officer, Kishore Mirchandani. "I am truly excited about Rainshine’s innovative fintech offerings and the potential of RainBlox developing into a fully integrated platform for creator and production contracts, M&E asset fractionalisation and financing, digital assets management, global audience access, and listing in financial markets. Being an innovator in this era is an irresistible privilege that we at Rainshine are eager to embrace and build a transformational company."
