MUMBAI: Sony Pictures Network India (SPNI) has hired Rohan Jain as head of marketing - English channels, a source close to the development informed Indiantelevision.com. Prior to joining the broadcaster, Jain was the head of marketing at Vodafone-Idea.

Jain will report into EVP and business head of English channels Tushar Shah.

The responsibilities of Jain’s current role were earlier helmed by Neville Bastawalla. The latter is now in charge of marketing for SPNI’s sports cluster.

Jain’s experience spans over 14 years as a marketing professional with expertise in product management, brand management, customer segmentation, and lifecycle management.

Before the merger of Vodafone Idea, he worked with Idea cellular for almost eight long years. He has also had stints at other telecom majors like Bharti Airtel and Aircel.