MUMBAI: Zee Studio's former executive VP and business head - film division Akash Chawla has launched his own venture. The new venture Fresh Lime Films, a creative studio, has two verticals -- digital content creation and feature films. 

Chawla's venture is a Fresh Lime endeavor to take Indian stories to the audience across the globe.

Concluding his 12-year career with Zee Entertainment Enterprises Ltd (ZEEL) in February 2017, Chawla moved on -- only to start his own venture. Chawla has been the head of marketing for close to 12 channels of Zee. 

A part of core senior management team in Zee, his last assignment was as the head of the content studio -- Zee Studio -- focused on creating and monetising content across platforms. In his career, he has headed business across content creation, acquisition and creating/launching brands in the entertainment space. 

As a studio head,  he set up and led blockbuster and national-award winning films such as Akshay Kumar’s ‘Rustom’. 

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