Mumbai: The fifth edition of ‘Bigg Boss Telugu’ has created quite a buzz ever since it premiered on Star Maa on 5 September. The official logo launch has reached over 16.2 million viewers on social media, and the promo launched with the theme - “Boredom ki cheppey goodbye, vachesindi #BiggBossTelugu Season 5!” (goody bye to boredom, Bigg Boss Telugu Season 5 is here!) has also garnered over 2.3 million views on YouTube.
South Indian superstar Nagarjuna returns as a host for the reality show, which began with spectacular performances on Sunday. Several celebrities including Ravi, Shanmugh, and Dance Master Natraj have already entered the house.
According to the channel, not just viewers, even brands had been awaiting the show’s launch for reaching audiences in key states of Andhra Pradesh and Telangana. This holds true for national and local advertisers looking to make inroads before the approaching festive season. Sponsors who have been part of ‘Bigg Boss’ in the past four seasons and have experienced the power of this platform first-hand are already on board. Currently, over 20 brands have signed up on the show, the channel said on Thursday.
According to TTK Prestige, DGM-Marketing, Ankur Agarwal, ‘Bigg Boss Telugu’ has been one of the most spectacular shows past all seasons and has great brand engagement. The brand has signed up to jointly co-present the show. “The longevity of the show and its entertainment value is one of the most attractive propositions. As the show enters its fifth season, TTK Prestige is deliriously happy to partner with Star MAA and ‘Bigg Boss’ with an objective to widen deeper market penetration and come close to the audience in AP/TS market,” said Agarwal
Another brand, Suvarnabhoomi Infra Developers too expressed delight in jointly co-presenting the show. “We are very soon launching new projects. With this association we intend to establish & unveil our new identity and brand ambassador. We are confident that this association will be extremely fruitful as there is high level of craze for the show which has been growing year on year,” said Suvarnabhoomi Infra Developers, managing director, Bollineni Sridhar.
Healthy Cooking Oils, vice president, sales and marketing, P Chandra Shekhara Reddy said the brand is constantly looking for innovative ways to connect with our consumers. "We always aim to create new and effective marketing platforms that will engage our audiences. ‘Bigg Boss Telugu’ on STAR Maa is a show where participants engage in interesting activities, and we look forward to be in the Big Boss Kitchen this season," he said.
Elaborating on the collaboration, Oziva co-founder Aarti Gill said, “We see a very strong interest and affinity for clean, plant-based products in South India. With its ever-rising popularity and leadership position, we are sure that the Big Boss Telugu association will help us reach out to a wider audience and connect with them better.”
Matrimony.com, GM-Marketing, Akhil Jain too highlighted, the massive audience connect that the show shares, which is why the brand has associated with it.
TVS Motor Company, head –marketing (premium motorcycles), Meghashyam Dighole, said, “This association provides a great platform to build deep connections with the target audience through unique partnership and integration”.
Local retail giant, RS Brothers Retail India P Ltd, director Suresh Seerna said, “’Bigg Boss’ is the biggest entertainment show & reaches to entire AP/T with a huge fan following. At South India Shopping Mall, we are very excited to be part of this season. We strongly believe that this valuable partnership will help us develop a stronger connection with our consumers. It is a perfect opportunity to further expand and consolidate our reach during this festive season.”
