Mumbai: Colors Tamil has announced a special programming line-up for Pongal starting on Friday 14 January and concluding on 16 January.

The channel will air a mix of shows including "Sirappa Pattimandram," helmed by actor-director K Bhagyaraj and a star-studded awards function "Colors Tamil Thiruvizha" powered by Cadbury Dairy Milk Silk.  

"Sirappu Pattimandram" will have an array of speakers from different walks of life like actor-director Pandiarajan, actor-comedian Ramesh Kanna, renowned Pattimandram speaker Sumathi Sri, and actor Jangiri Madhumitha. The show’s sponsors include ‘powered by’ sponsor Cadbury Dairy Milk Silk, ‘special’ partners Cardia Advanced Groundnut Oil and Aroma Agmark Ghee and will be telecast on Friday starting at 9.00 a.m.  

"Colors Tamil Thiruvizah" will be hosted by actor duo Aadhavan and Farina Azad. The three-hour special show will have a variety of dancing and singing acts by prominent playback singers Velmurugan and Mukesh. The celebration will witness a slew of actors from Tamil cinema including Santhanam, Ashok Selvan, Rithvika, Manikandan along with the cast and crew of ‘Sila Nerangalil Sila Manithargal’ making a special appearance. The awards are supported by ‘powered by’ sponsor Cadbury Dairy Milk Silk and ‘special’ partner Gold Winner and will be telecast on Friday at 10.30 a.m.

The channel will also present a cine weekend with "Local Boys" featuring Mammooty, Arya, Prithviraj and Priya Anand at 4.30 p.m on Saturday 15 January. It will also telecast the world TV premiere of ‘Yennanga Sir Unga Sattam’ starring RS Karthik and Ayra in the lead roles on 16 January at 4.30 p.m.

"The extravagance and quintessence of Pongal lies in the togetherness of families and letting go of worries,” said Colors Tamil business head Rajaraman S. “We're ecstatic to be able to provide such an intriguing roster of shows that will bring hours of entertainment and a diverse range of content that will keep families engaged and merry, especially considering the current pandemic state.”