Mumbai: Dance is a form of self-expression, creativity, and representation. In that spirit, Dance Day is celebrated annually on the third Saturday of every September. With the intent of spreading the contagious fever of dance, Zee Biskope is set to bring the second season of its much-awaited initiative "Kamariya Kare Hip Hop" on 18 September.
Through this initiative, Zee Biskope seeks to enliven people and boost their spirits by letting go of all inhibitions and freely express themselves through dance while inviting others to join the fiesta. Taking this very thought forward, the channel celebrates Dance Day to bring everyone together in a shared moment of joy and happiness, said the channel.
Encouraging viewers to rejoice in Bhojpuriyat with full gusto and revving up their spirits, "Kamariya Kare Hip Hop" returns after a successful first season that also received several industry awards and accolades at national & international levels.
Kick-starting the "Kamariya Kare Hip Hop" contest, Zee Biskope developed an animation video with its 3D digital mascots Bhaiyaji & Gamchaji dancing to the jingle of the show. The duo will showcase simple Bhojpuriya steps in the most fun way! To participate, viewers would need to access the animation video on Zee Biskope's Instagram reel section and record a remix with Bhaiyaji and Gamchaji. They must then share the video with #kamariyachallenge and tag as many friends as they can.
Winners will be determined basis their video's virality, that is, the number of likes, comments, shares, views, and friends that they have tagged on their remix video. There are exciting prizes to be won at the end of the campaign. The ultimate winner gets Rs one lakh and the first runner-up gets Rs 50,000 and the second runner-up gets Rs 25,000. But all is not lost for the participants. There are 15 Smartphones to be won as special appreciation! Adding to fanfare, Zee Biskope will showcase all the 18 winning videos on the channel.
Speaking on the grand initiative, Zee Entertainment Enterprises Ltd (ZEEL) cluster head - East Samrat Ghosh said, “In these times of uncertainty, entertainment has turned out to be a huge sigh of relief. It has provided a window of expression for viewers to showcase and stage their passions and uplift their emotional spirits. Kamariya Karen Hip Hop, our specially curated engagement drive, is a unique endeavour to cater to these aspirations of our audience. Given the monumental response last year and the novelty brought forward in the second season, this is expected to drive exceptional engagement serving as a great opportunity for advertisers to connect with their audience especially the youth.”
Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “Zee Biskope has been leading the game in differentiation by continually curating viewer experiences, beyond just movies. While exploring the popular remix feature on Facebook & Instagram with our animated and hyperlocal Bhaiyaji & Gamchaji will excite young viewers, the gratification of being featured on TV along with prizes in both cash & kind will motivate them to sample. It’s a unique way to engage with our viewers while capitalizing on the strengths of both the mediums. The aim is to establish Zee Biskope as a movie+ brand that brings category firsts on every occasion.”
Touted as the go-to destination for every Bhojpuri film lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It will soon be available on all other major cable platforms.
