MUMBAI: Zee Picchar, the one-year young Kannada movie channel is all set to capture the hearts of Kannada Cinema lovers with the promise of an unparalleled movie viewing experience this Sankranti with Picchar Suggi.  With the aim of leaving its viewers with a 'Hit Dinada Feeling', Zee Picchar has geared up its movie library to provide wholesome family entertainment with a whopping 34 revered classical Kannada exclusive premieres across 11 days. Celebrating every facet and flavor of the festival, Zee Picchar has doled out an initiative that is sure to keep the audiences glued to their TV screens from 14 to 24 January, starting at 10:00 am  only on Zee Picchar.

Home to the biggest and most popular movie titles, Zee Picchar takes the opportunity to strengthen its base acquiring classics to celebrate the first festival of the year with Picchar Suggi. With a robust library, the upcoming line-up would include Nammura Hameera, Guru, Dhani, Pralaya Rudra, Vishwa Roopa, and Kadana among 28 established Picchar Premiers. These films include movies of evergreen heroes such as Tiger Prabhakar; Ambareesh; Dr. Rajkumar; Dr. Vishnuvardhan; Ananth Nag and many more heroes, the channel stands synonymous with family entertainment. Exclusively on the auspicious day of Sankranti, Picchar Suggi provides viewers the opportunity of enjoying 4 movies including the legendary romantic comedy film Raju Kannada Medium.

Zee Kannada and Zee Picchar  business head Raghavendra Hunsur said, “Zee Picchar has had a successful first year and is ready to begin the new year with acquiring films to further enhance our library. Aiming to set a ‘Hit Dinada Feeling’ tone for the year, Zee Picchar promises to indulge the love and passion that our audience has for Kannada cinema. We are very glad to be celebrating Sankranti with our beloved audiences by bringing them some very entertaining movies they can enjoy from the comfort of their homes. This festival is very close to the hearts of Kannadigas and we hope everyone from the state has a very happy and safe festival.”