MUMBAI: In-line with Zee Telugu’s recent brand refresh that encourages women to take an initial step to make big difference in their lives, the channel is launching a new fiction show called Prema. The story of an independent woman, Prema, who is the sole earning member of her family due to circumstances, has further obligations coming her way. The ownership that Prema exhibits for all challenges that come her way is the reason viewers are bound to be engrossed with the launch starting 5th November at 8 PM, only on Zee Telugu and ZeeTelugu HD.

Peter and Laxmi are a happily married pair with a 3-year old daughter. Unlike Laxmi, Peter hails from a poor family. Though being an inter-caste marriage, everything runs well until Peter and Laxmi lose their lives in an accident, leaving Peter’s sister, Prema in charge of their daughter. Prema (played the popular actor Princy, marking her first project with Zee) who aspires to become a singer, is the only breadwinner of her family and earns a living by singing in a church. Laxmi comes from a rich family with a step-mother (Indira) and a step-sister (Shivagni) who are the master-minds behind planning Laxmi’s death to own her property. Laxmi’s family misunderstand Prema for a thief and defame her in a family event due to Prema’s alcoholic father’s habit of embezzlement. Having his doubts on Prema, Laxmi’s brother, Pranay (played by Nirupam Paritala, who has worked in Gruhapravesam and Mooga Manasulu earlier) decides to take responsibility of the daughter, being unaware of Indira and Shivagni’s (played by Sravani, popularly known for her role as Samanya in America Ammayi) plan. Watch the story unfold as Prema and Pranay individually fight for the right to possession of the daughter against all family odds.

With the launch Prema, Na Kodalu Bangaram will be moved to 2:30 PM and Bava Maradallu will be telecast at 6:00 PM starting 5th November.