MUMBAI: Zee Vajwa launched a unique contest on the occasion of Chhatrapati Shivaji Maharaj Jayanti. The channel gave an opportunity to its viewers to dedicate a powerful performance of the Shivgarjana to Shivaji Maharaj. The best videos will be aired on TV and across all social media platforms of Zee Vajwa.
#DamdaarShivgarjana Mahaspardha was based on the well-known consumer insight that Maharashtrians are extremely proud of their culture and have huge respect for Shivaji Maharaj. This day is celebrated with much fanfare and people organise cultural programmes and processions in his honour.
This contest was kicked off on 5 February by Zee Vajwa and in no time, the channel was flooded with amazing videos from viewers, performing the Shivgarjana straight from the heart. The response was so overwhelming that the channel decided to pick not top three, but 10 winners whose videos will be showcased on TV. Five additional runners-up were felicitated on social media and all winners will be given a Shiv Mudra as a memento.
ZEEL music cluster deputy business head Pankaj Balhara said, “Consumer centricity is at the core of everything we do at Zee. Keeping up with the channel’s promise of amplifying every moment for the viewer, the contest was designed to elevate the sense of pride that every Maharashtrian feels when they hear of Chhatrapati Shivaji Maharaj. Giving a platform to our viewers to showcase that pride is what has worked for the success of this campaign. This is just the beginning of many such consumer-focused endeavours.”
The winning entries can be seen all day long on Zee Vajwa from 19 – 21 February 2021.
Zee Vajwa, the new Marathi music channel from Zee Network, promises to switch viewer experience from mono to dolby with 3000+ playlists along with unique consumer led content properties that the category hasn’t experienced before. Zee Vajwa is available on all leading DTH & Cable networks such as Tata Sky (channel no. 1278), Dish (channel no. 1242), D2H (channel no. 765), GTPL (channel no. 467), DEN (channel no. 812), Hathway (channel no. 522), etc.
