MUMBAI: With the Fifa World Cup in full swing, comScore Networks analysis reveals that over 5 million users worldwide visited the official website hosted by Yahoo! at Fifaworldcup.yahoo.com on the opening day of the Fifa World Cup.

According to the digital media measurement company comScore, this was followed by an average of 4.4 million visitors during the opening weekend.

Additionally, comScore revealed the site served more than 400,000 video streams on the opening day and averaged approximately 375,000 streams per day throughout the weekend.

As per a release issued by the company, 57 per cent of the page views occurring during the opening weekend were from the English-language section of the site. While in the non-English language content, the Spanish language section made up 14 per cent of page views.

The Asian language content also drew significant traffic with six per cent of the pages viewed in Japanese, three per cent in Chinese and just one per cent in Korean, combining for more than 18 million page views per day, adds the release.