Mumbai: Blackberrys, an aspirational Indian menswear brand that caters to the fashion needs of the global Indian, has joined hands with the Paralympic Committee of India (PCI) as the “Official Ceremonial Partner” for the upcoming fourth Asian Para Games to be held in Hangzhou, China later this month.
As part of this collaboration, the iconic Indian clothing brand known for the impeccable quality of its innovative, stylish, and sharp-fitting range, will dress Paralympic athletes and representatives of India travelling to China for the championship scheduled between 22 and 28 Oct 2023.
In a glorious press meet on the sendoff ceremony held in the capital city, Blackberrys unveiled and handed over the official ceremonial suit to the attending athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw) and PCI delegates. Among the dignitaries who graced the event were Chef de Mission Gursharan Singh, Para Athletics chairperson Satyanarayana, Blackberrys co-founder and director Nikhil Mohan; Blackberrys VP- brand experience Rajesh Sethuraman; Blackberrys general manager – supply chain Praveen Gupta and para-athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw).
“Embracing the inspirational ethos of 'Keep Rising,' Blackberrys takes immense pride in its partnership with the Paralympic Committee of India (PCI) as the 'Official Ceremonial Partner' for the 4th Asian Para Games. Our brand's essence mirrors the unwavering spirit of para-athletes who consistently shatter boundaries and overcome the odds. Crafting the ceremonial suit for the Indian contingent is a moment of profound aspiration. We are fervently committed to celebrating the extraordinary journey of these athletes, who epitomize the triumph of determination and resilience. With every stitch, we weave a symbol of strength, style, and achievement, inspiring Team India's path to glory”, said Blackberrys co-founder & director Nikhil Mohan.
The ceremonial suit designed and meticulously constructed by Blackberrys showcases India’s monogram blending fashion and functionality.
Paralympic Committee of India secretary-general Gursharan Singh stated, ”Our primary mission at the Paralympic Committee of India (PCI) is to foster inclusivity and excellence in para-sports. Aligned with Blackberrys' ethos of 'Keep Rising,' this partnership exemplifies our shared commitment to determination, resilience, and the relentless pursuit of excellence. It encapsulates our unwavering belief in the potential of our para-athletes and mirrors Blackberrys' inspiration for individuals to 'Keep Rising' through their product innovation and fit. This successful collaboration symbolizes our collective dedication to the spirit of sportsmanship and achievement, inspiring Team India to triumph at the Asian Para Games".
Team India will be participating in 17 sports of the 4th Asian Para Games. The Indian contingent will compete in a range of categories, including archery, athletics, badminton, blind football, boccia, canoe, chess, cycling, judo, lawn ball, powerlifting, rowing, shooting, swimming, table tennis, taekwondo and wheelchair fencing.
