MUMBAI: Kingfisher and Royal Challenger Bangalore (RCB) have parted ways after a successful 10-year sponsorship sprint at the Indian Premier League (IPL). The associate sponsor slot has nowbeen taken over by Dura cement replacing Kingfisher. As part of the deal, the Dura branding will appear on the back of the team’s playing kit.
In a recent interaction, Gameplan Sports director Jeet Banerjee pointed that the sponsorship amount that brands will pay to teams this year will be in the range of Rs 15-25 crore per annum.
RCB is waiting for the title sponsors deal to be closed and have increased the amount by 50 per cent. Gionee paid Rs 14 crore for the previous season, so this season the amount has reached to Rs 20 crore according to media reports.
Kingfisher’s “oo la la la la le o” campaign has been a successful one in the past for the IPL. The campaign was seen with the big names of six teams previous season including RCB, Mumbai Indians (MI), Kings XI Punjab (KXIP), Sunrisers Hyderabad (SRH), Delhi Daredevils (DD) and Rising Pune Supergaints (RPS).
With the revival of the eight original franchises that took part in the inaugural edition, the league is all set to embark upon a new journey. Chennai Super Kings and Rajasthan Royals arereturning after a two-year ban.
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