MUMBAI: The only thing crunchier than a toe-crushing yorker this IPL season? Euro India Fresh Foods’ snacks. In a pitch-perfect partnership, the Gujarat-based snack giant has been crowned the official snacking partner of Gujarat Titans. That’s right—this cricket season, it’s sixes, wickets, and sizzling wafers, all under one stadium roof.

Announced in Surat, this tie-up combines cricketing firepower with the unmistakable joy of munching mid-match. From stadium seats to sofa setups, Euro’s flavour-packed offerings promise to make every GT fan’s experience lip-smackingly unforgettable.

“In India, cricket is more than just a sport. It is an emotion and passion that brings people together. At Euro, we are thrilled to be part of this cricketing journey, ensuring that fans enjoy not only the excitement on the field but also an exceptional snacking experience with our delicious range of products,” said Euro Fresh Foods India Ltd Manhar J. Sanspara.

This isn't just a branding gig; Euro's bringing the party. The partnership features interactive fan engagements, contests, and good old-fashioned giveaways. Think spicy namkeens, cheesy chips, and a chance to win Gujarat Titans merchandise or even those elusive match-day tickets. Yes, snacks could now be your ticket to the big game.

Fans can expect a season sprinkled with surprises, as Euro India Fresh Foods rolls out a full toss of marketing madness—from social media games to match-day magic. Whether you're at the edge of your seat during a last-ball thriller or chilling with mates on a lazy Sunday, Euro's got your snack cravings covered.

The Titans, meanwhile, are ready to roar through another high-octane season, now with a crunch that can rival any cover drive. So next time you bite into a chip, it might just echo in the stands.