Mumbai: HRX, India's pioneering homegrown fitness brand co-owned by Hrithik Roshan and Exceed Entertainment, is delighted to announce HRX as the official fitness partner for the upcoming season of RuPay Prime Volleyball League powered by A23 (PVL), set to kick off on 15 February 2024. This collaboration between PVL and HRX is a testament to their shared commitment to promoting fitness, athleticism, and sportsmanship.
HRX has become a symbol of fitness and lifestyle. The brand's ethos aligns seamlessly with the values of Prime Volleyball League, and with this partnership – it further solidifies HRX position in the sports domain. As the official fitness partner, HRX will play a pivotal role in enhancing the overall well-being and performance of PVL athletes.
HRX business and marketing head Ajay Singh, expressed his enthusiasm about the partnership, stating, "At HRX, our mission has been to make Fitness more and more accessible to a billion Indians. Sports is at the core of a Fit Nation. Volleyball is a great example of a sport that demands agility, strength, and endurance, and we are thrilled to be associated with the Prime Volleyball League in supporting the athletes on their journey to excellence. Together, we aim to promote the importance of fitness and well-being in the sports community."
Prime Volleyball League’s MD and co-founder, Baseline Ventures India Pvt Ltd’s Tuhin Mishra also shared his excitement about the collaboration, saying, "We are proud to welcome HRX as the Official Fitness Partner for RuPay Prime Volleyball League powered by A23. This partnership goes beyond just sponsorship; it is a shared commitment to fostering a culture of health and fitness within the volleyball community. We believe that with HRX's expertise, our athletes will receive the best support to enhance their physical conditioning, ultimately raising the level of competition in the league."
The collaboration will include various initiatives to promote fitness awareness, training programs, and interactive sessions with HRX experts for PVL athletes. This partnership is expected to elevate the league's profile and contribute to the overall growth of volleyball in the country.
As RuPay Prime Volleyball League powered by A23 gears up for an action-packed season, the association with HRX is set to bring a new dimension to the league, reinforcing the importance of fitness in the world of sports.
