MUMBAI: Infosys has launched an AI-powered Formula E stats center to electrify fan engagement for the world's premier all-electric racing championship. The digital services giant has partnered with the ABB FIA Formula E World Championship to create an interactive platform that transforms complex racing data into digestible insights for motor racing enthusiasts.
The new platform, powered by Infosys Topaz, uses generative AI to deliver dynamic stat cards and AI-generated narratives across Formula E's decade-long history. Fans can track their favourite drivers and teams through current and past seasons via a trendy bubble chat format that serves up curated questions about stellar performances and key milestones.
Says Formule E chief executive officer Jeff Dodds,: “Fans are at the heart of what we do, and we’re thrilled to offer them a new and engaging way to connect with the sport. As our first technical partnership with Infosys, we’re showcasing how innovation and technology can elevate the experience for everyone who loves Formula E, by making race data more accessible and easier to understand. Fans will be able to follow their favorite driver and team with in-depth insights and track their performance over the seasons ahead.”
The tech partnership coincides with Formula E's introduction of the lightning-quick Gen3 Evo vehicle in Season 11. This engineering marvel accelerates from 0-60 mph in a jaw dropping 1.82 seconds—30 per cent faster than current Formula 1 cars—while maintaining the championship's commitment to environmental responsibility.
Adds Infosys EVP & chief marketing officer Sumit Virmani: “Our partnership with Formula E
proves how technology can revolutionize fan engagement. The AI-powered Stats Center, fueled by Infosys Topaz, transforms raw data into compelling narratives, offering fans an immersive journey through driver and team performance, celebrating key milestones and unlocking compelling stories. From dynamic stat cards that adapt to the race timeline to an AI companion that prompts engaging questions, we're supercharging the Formula E fan experience, making its rich history, and exciting present more accessible and engaging, ultimately raising the bar for digital fan engagement.”
Infosys has also helped shift Formula E's central datalake to Google Cloud, creating a robust architecture for the racing series' marketing, business intelligence and sporting operations.
The collaboration represents another lap in Formula E's race to combine cutting-edge motorsport with sustainable innovation, giving fans more reasons to get charged up about the electrifying championship.
