BANGALORE: Janalakshmi Financial Services to award 'Jana Bankable Player', a People's Choice award to be decided through tweets and online votes. The Board of Control for Cricket in India (BCCI) tied up with the financial services firm as an associate sponsor.

Jana will be the official financial services partner of the Indian cricket team besides grounds right, where the financial services firm would have visibility on the field. The agreement also gives Jana benefits of prominence in stadium branding and on-ground advertising for 68 matches in three years across the three formats.

Ajay Shirke, honorary secretary of BCCI, said, "I am delighted to announce this three-year long association as it further strengthens our belief in India Cricket."

During the upcoming season with New Zealand and England cricket series announced, the marquee award will be given away to the most dependable player at the end of every match during the series. Multiple engagement opportunities have been specially created for fans to actively participate and vote for the 'Jana Bankable Player'. The audience can vote for the bankable player through twitter using #JanaBankable hashtag or simply voting on Jan web site.

The award will be given to the most bankable player who shows consistency and performance through the match as decided by the audience votes and commentators analysis. The winner of the award per match will be receiving a cheque of Rs 1 lakh for the upcoming New Zealand series starting on 22 September.

Additionally, the voting fans also stand a chance to win tickets and witness the next match live from the stadium.

"The organisation strives to be as dependable to our customers as a player is to their team," said V.S.Radhakrishnan, CEO & MD of Janalakshmi.

JFS is the largest and the fastest growing Micro Finance Institution (MFI) in India, that recently has been granted in-principle approval to convert itself into a Small Finance Bank.