Mumbai: Legends League Cricket (LLC) has taken another significant step towards elevating its operational excellence with the appointment of Sheetal Devgan as the assistant general manager of revenue. This strategic move is a testament to the vision of Legends League Cricket to create a world-class sports event that continues to captivate cricket enthusiasts worldwide.
In a further demonstration of its dedication to providing thrilling cricketing action, LLC has officially announced the upcoming season scheduled to take place in India from November 18 to December 9, 2023. LLC has witnessed acclaimed cricketers like Harbhajan Singh, Suresh Raina, Aaron Finch, Chris Gayle, Hashim Amla, among others, had concluded in March in Doha with a massive reach of 1.48 billion globally.
With the commencement of this year’s innings, Legends League Cricket is strengthening its team to deliver a better consumer experience. Speaking of which, Devgan, with an impressive 18 years of experience in marketing and sales, brings a wealth of knowledge and expertise to her new role. She possesses a formal background in marketing and a career marked by consistent success in marketing, sales, and IP sponsorship. She has had the privilege of collaborating with an array of esteemed clients, including renowned brands such as HUL, MTDC, GOA Tourism, Colgate, TATA Motors, H&M, Vodafone, Nerolac, and many others. Her expertise spans across both corporate and IP sales, making her a valuable addition to any team or organization.
Legends League Cricket co-founder and CEO Raman Raheja said, “At Legends League Cricket we believe in pushing boundaries, exceeding expectations & redefining the brand partnerships. We have set some good standards of brand partnerships during our previous seasons. With a resolute commitment to take the league to unprecedented heights and surpass all our prior achievements, we are excited to have Sheetal onboard with us and are looking forward to collectively achieving our goals.”
Devgan said, “I eagerly embrace the challenge of living up to the league’s promises and expectations. As a devoted cricket fan myself, I am excited about embarking on this new journey and contributing fresh perspectives and values to the cricketing world.”
In line with Legend League Cricket’s continuous expansion and quest for excellence, the addition of Devgan to their team signifies a bright future for the organization. With the forthcoming season set to enthral cricket fans, Legends League Cricket is poised to raise the bar for cricketing events, making it a must-watch spectacle on the sporting calendar.
