Mumbai: While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season opener, fans had an equal amount to cheer about. Fortunes changed in just one match for Antony Joseph Dcruz, as he bagged the top prize of gold worth Rs 50 lakhs by playing Jeeto Dhan Dhana Dhan on JioCinema.
Suk Raj Lepcha, a resident of Gangtok, bagged the runner-up prize of gold worth Rs 10 lakhs from the predict and win contest. 50 more viewers made the most of JioCinema’s free-to-play contest as they staked a claim over gold worth Rs 1 lakh each. Asimchiring, Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, a weekly bumper prize of Jeeto Dhan Dhana Dhan.
Antony, an ardent Mumbai Indians fan and exporter by occupation, said, “I feel lucky that I competed against millions of people in Jeeto Dhan Dhana Dhan and won the first prize. I have never come across such a big sum of money and feel good about winning it. I will surely invest my winnings for my future instead of spending it on something luxurious.”
Suk, an ardent Chennai Super Kings fan, expressed excitement on finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”
On day two, Pabitra Deb Barma from Tripura won a motorcycle during the Punjab Kings vs Delhi Capitals while Kolkata Knight Riders – Sun Risers Hyderabad match saw Uttarakhand resident Dheeraj Ghughtyal take home a two-wheeler.
Day three saw Rajendra Kumar Kushwaha from Madhya Pradesh get his hands on the key to a bike while playing Jeeto Dhan Dhana Dhan during Rajasthan Royals home game against Lucknow Super Giants. Himachal Pradesh’s Sourabh Kumar got lucky winning a bike during the second fixture of the double-header as Gujarat Titans beat Mumbai Indians at home.
Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.
Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.
Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.
