Mumbai: The sports industry in India is rapidly expanding, particularly in sports management and marketing, driven by increased spending on media, endorsements, sponsorships, technology, and the rise of sports leagues. This shift has created new opportunities in sports management, moving beyond corporate marketing to enhance value for fans.
To address this evolving landscape, Tribes Communication has announced the launch of Tribes Sports, focused on strategies that cover all aspects of the sports ecosystem. Tribes Sports will offer a range of services, including league development and athlete representation, emphasizing growth, engagement, and long-term success for stakeholders.
“We are happy to embark on this new journey and incredibly proud to expand our services as Tribes Sports, empowering brands to discover exciting marketing opportunities through our specialized offerings, said Tribes Communication chairman and MD Gour Gupta. “Tribes Sports is a natural extension of our goal to push boundaries and create meaningful connections between brands and their audiences. With our expertise in integrated marketing communications solutions, we look forward to setting new benchmarks in India’s growing sports ecosystem.”
Tribes Sports will provide services such as strategic counsel for sports organizations, clubs, and athletes in business development, performance enhancement, and brand building, along with sports league and franchise development. The focus will include live entertainment, event management, and hospitality to create unique experiences for fans.
Additional offerings encompass player representation, sports asset management, and marketing to help brands maximize value through storytelling and communication strategies. Tribes Sports will also manage sponsorship and media rights distribution, securing partnerships to boost visibility.
Furthermore, it will offer sports investment consulting, advising investors on capital allocation in the sports sector and identifying opportunities in teams, leagues, facilities, media rights, and related areas like fitness and sports tech, while assisting in monetizing intellectual property.
Tribes Sports will be spearheaded under the able guidance of Ambika Sharma, who in her current role has been leading key businesses for the organization. “At Tribes, we believe in giving a platform for growth to our own people within the system. Ambika brings with her tremendous passion, experience and a zeal to deliver the best. We believe that her tenacity to fight against all odds, and her hunger to go beyond the ask makes her the perfect fit to lead this new initiative. We are confident that her dynamism and determination will be paramount in helping us in our growth,” stated Gupta.
Speaking about the new venture, Tribes Sports’ head Ambika Sharma shared, “The sports industry is one of the most dynamic sectors in the world today. With the launch of Tribes Sports, we are leveraging our extensive marketing expertise to support sports, clients, athletes, and brands in achieving global success. Long-term partnerships and sponsorships will be vital in fostering deeper connections and building brand loyalty. Our goal is to bring a fresh level of innovation and strategic thinking to sports marketing and management, ensuring our clients stay competitive in this fast-paced environment. I am thrilled about this new role and grateful to Tribes for trusting me to lead this business unit."
