Mumbai: Higher edtech brand upGrad has announced its association with Star Sports and Disney+ Hotstar for the second phase of the 14th edition of the Vivo Indian Premier League (IPL) 2021.

The company is set to unveil its campaign on 19 September, which will run till 15 October in Hindi, Tamil, Telugu, and Kannada to connect with the wider audience, it said in a statement.

“With the cricket frenzy setting in, we aim to launch our campaign during the tournament to develop a deeper connection with our pan-Indian audience and narrate the significance of outcome-oriented life-long learning as a means to achieve career growth and success," said upGrad India CEO Arjun Mohan.

“Vivo IPL has been a high-impact platform that sees unparalleled scale across both TV and digital screens," said Star & Disney India head of ad sales Nitin Bawankule. "The reach, ratings and impressions are testimony to the power and impact that the property commands and it will be the biggest opportunity for marketers to leverage this upcoming festive season."