MUMBAI: Zee Sports will telecast five matches of the ONGC Cup National Football League, starting April 16, 2006 live and exclusive from Cooperage Stadium. The matches will involve Mumbai clubs Mahindra United and Air India.

The schedule runs from 19 April to 23 April. The telecast will begin at 4:30 pm.

To popularize the matches in Mumbai, Zee Sports is undertaking several multimedia marketing and promotional campaign across the city. The campaign will include several below the line activities including school contact programs, road shows, pub screenings, special BEST buses, railway platform activities etc will be undertaken in several parts of the cities.

The Zeebras finally return to their hometown Mumbai to enthrall the local fans. In line with international concepts of cheerleaders backing major sporting spectacles and each sport club having their distinctive brand of cheerleaders, Zee Sports had introduced the Zeebras as their mascots of promoting Indian football.

Former England International player Russell Osman and Zee Sports Debayan Sen will be the co-commentator and commentator respectively. Russell Osman is an ex-England International footballer, capped on eleven occasions. Also Zee Sports' popular anchor Mayanti Langer along with noted football expert Novy Kapadia would be doing the preview, half time and review shows on every game from the studios in Delhi, states an official release.

For the National Football League, Zee Sports has ONGC, National Insurance Company, Indian, Airtel, Tata Tiscon, Khadim's, Coco- Cola, DS Group, and West Bengal IT Department among others as broadcast and on ground sponsors of for the coverage of the ONGC Cup 10th National Football League, the release adds.