MUMBAI: Chrome Data Analytics and Media has launched Chrome Interconnexion for broadcasters and distribution service-providers.

Chrome Interconnexion is an unprecedented, exclusive database of distribution interconnections across urban India. It is an online application which has been designed to depict feed tracking for each headend, from the parent headend till the last headend.

The tool delivers the following range of actionable insights for broadcasters and distribution service providers:

Tracking of Parent/ Same Feed

Areas of Operations Audit

Headend Count by Subscriber

Registered MSO Names(MIB)

Subscriber Revenue as per Ground

Speaking at the launch, Chrome DM founder and CEO Pankaj Krishna said, “The objective of offering such a comprehensive platform to broadcasters is to ensure transparent deals in the broadcaster-MSO ecosystem. With Chrome Interconnexion, broadcasters will be able to track source feed of fluctuations and take prompt corrective action.”

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