Mumbai: Online news platform Moneycontrol saw 42.39 million unique visitors and 378 million total views in February, according to Comscore data. The Comscore Multiplatform report gives an unduplicated view of how digital audiences consume content across devices.

As per the data, Moneycontrol has surpassed its contenders in unique visitors (UVs), average time sent, and other key traffic parameters to “consolidate and strengthen its position” as a financial news platform. The media portal has not only seen a significant and steady increase in visitors each month but has also seen a consistent increase in the average time spent on the page.

Moneycontrol’s total time spent (total minutes in Comscore) of 1,382 minutes is 329 per cent more than its nearest competitor. Similarly, its average minutes per visitor on the page is 32.6 minutes which is 323 per cent more than its nearest competitor.

“The data testify that readers seek valuable market and business news, and increasingly reach Moneycontrol for the most credible and real-time news updates,” said Moneycontrol in a statement. “The destination of choice remains the same, whether it is coverage of market uncertainty, timely newsbreaks, comprehensive analysis, or sharp commentary.”

“Moneycontrol’s clear and compelling journalism through varied formats of digital journalism such as live blogs, videos, podcasts and agenda-setting opinion articles on a raft of topics, caters to the needs of a larger discerning audience base, who remain loyal to the brand, and we thank them for the faith,” it added.