BENGALURU: Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017: Saturday, 2 December 2017 to Friday, 8 December 2017, Star Bharat, at second rank, was the most watched Hindi GEC channel in BARC’s weekly list of top 10 channels across genres: All India (U+R) : 2+ Individuals with 733.533 million weekly impressions. Star Bharat also topped BARC’s top Hindi 10 channels in the across genres and HSM U+R (hereby referred to as the HSM market) markets.
The pole position in the across genres list is of course the domain of the Sun Network’s flagship Tamil GEC Sun TV which scored 1,052.240 million weekly impressions in the across genres list. As has become the norm, the channel topped BARC’s list of top 5 Tamil channels and all the top five programmes from the Tamil - TN/ Puducherry (U+R): NCCS All: Prime Time (1800 - 2330 hrs) : 2+ Individuals market were from Sun TV.
Three GEC channels each from the Star Network and Zee Entertainment Enterprises Limited (Zeel), two channels from Sony Pictures Network India (SPN) and one GEC channel each from Network 18 (Viacom 18) and the Sun Network made up the top 10 channels across genre’s list. Of the ten, nine were GECs’, whilst one was a Hindi Movies channel. From the genre’s perspective, seven Hindi GEC channels, one channel each from the Tamil, Telugu and Hindi Movies genres comprised the list for week 49 of 2017. Four of the channels were free to air (FTA) and six were pay TV.
Following Star Bharat was Zeel’s flagship Hindi GEC Zee TV with 679.282 million weekly impressions. The Balaji Telefilms produced Kumkum Bhagya and its spinoff Kundali Bhagya were among the top five most-watched Hindi GEC programmes in the HSM markets during primetime. Zee TV was ranked third in the top 10 Hindi GEC channels in the HSM market. Retaining its fourth rank of week 48 during the week under review was Viacom 18’s flagship Hindi GEC Colors with 673.554 million weekly impressions. The channel also topped BARC’s top 10 channels list in the HSM urban market, and its soap Udaant was among the top-five Hindi GEC programmes in the HSM urban markets during primetime.
Zeel’s FTA Hindi GEC Zee Anmol was ranked fifth with 613.455 million weekly impressions in week 49 of 2017. The channel topped BARC’s Hindi GEC list of top 10 channels in the HSM rural market. At sixth place (same as week 48) was SPN’s FTA women focused Hindi GEC Sony Pal. The Optimystix Entertainment produced children’s television story of a boy with supernatural powers Balveer was among the top five programmes in the HSM markets. Three programmes from Sony Pal–Balveer; Tarak Mehta ka Ooltah Chashma; and Chintu Ban Gaya Gentleman were among the top five Hindi GEC programmes in the HSM rural markets. At seventh place was Star India’s FTA Star Utsav with 551.278 million weekly impressions.
Star India’s flagship Hindi GEC Star Plus was at eighth place in week 49 of 2017 with 536.017 million impressions. SPN’s Hindi Movies channel Sony Max was at ninth place with 528.872 million weekly impressions. Hindi feature film (HFF) Poster Boys in the HSM and HSM urban markets; and HFFs’ Sarrainodu, Kanchana Returns and Son of Satyamurthy in the HSM urban market were among the top five programmes in the Hindi movies genre for week 49 of 2017.
Zeel’s flagship Telugu GEC, Zee Telugu, was at tenth place with 506.275 million weekly impressions. Zee Telugu also topped BARC’s list of top-five Telugu channels in the AP/ Telangana (U+R) : NCCS All : 2+ Individuals market. One programme - Mudda Mandaram and one Telugu feature film - Rarandoi Veduka Chudham were among the top five Telugu programmes in the AP/ Telangana (U+R) : NCCS All: Prime Time (1800 - 2330 hrs) : 2+ Individuals – market.
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