Mumbai: Zing is all set to showcase season 12 of its hugely popular show "Pyaar Tune Kya Kiya" (PTKK) starting 14 August every Saturday at 7 p.m. 

The show will present 15 new-age love stories filled with friendship, drama, and romance. The idea behind this season’s theme emerges from the insight that the definition of love has evolved for GenZ, said the channel.

PTKK is among the most successful IPs at the channel and has been running for the past seven years.

Commenting on the launch of the latest season, ZEEL's deputy business head – music cluster, Pankaj Balhara said, “It has been a wonderful journey for us with PTKK. The show has hit all the right chords with the viewers from the first season. We are glad that we have a dedicated audience base that is connected deeply with the show. Like every season, even this time we have taken a theme that is relevant to Gen Z and their relationships today, making the content extremely relatable. We are confident that this season, like every other season, will strike a chord with our audience.”