Mumbai: Youth channel Zing has launched a campaign ‘Be a Sparkle With Zing’ that urges individuals to gift their time by being mentors to those in need.

Through this program, Zing is trying to educate the youth about mentoring, and bring them together to lead the change at these NGOS, who play an instrumental role in instilling a positive attitude amongst their beneficiaries, making them socially aware and preparing them for the future, it said in a statement.

“Zing, as a brand, believes in consumer centricity and always tries to connect and engage with the youth while making a difference in their lives,” said music cluster chief channel officer Pankaj Balhara. “Diwali is the perfect occasion to initiate a campaign to take our ideologies forward. A small contribution in terms of time can go a long way in adding a sparkle to the lives of these kids and contribute towards building a brighter future for them.”

The channel has tied up with NGOs – The Lighthouse Project, Mentor Together, Antarang Foundation and Katalyst India to help connect under resourced youths to their perfect mentors.

“We are driven towards greater equality of opportunity for every young person in India,” said Mentor Together associate director of operations Jean Paul Boddu. “Through our one-to-one mentorship, it is not just young people who learn skills and gain direction for their future; mentors also learn skills of empathy and leadership.”

“Antarang Foundation has been working towards forming a healthy world for the youth that motivates them to 'passionately, productively, and positively' choose their career,” said Antarang Foundation student outcomes Carmel Rasquinha. “So, when Zing came with this wonderful mentorship initiative that encourages people to allot some time to help a young person from an under-resourced background to grow, we were more than happy to join forces.”