Cartoon Network's aggressive launch plan for 'Ben 10 Omniverse'

MUMBAI: Cartoon Network is planning to premiere the ?Ben 10 Omniverse? series globally in over 178 countries and 27 languages together with a coordinated global campaign that begins in the US on 22 September.

Ben 10 Omniverse is the latest original series from Cartoon Network Studios. The franchise will follow the outer space adventures of a young superhero named Ben Tennyson and his new partner Rook.

Ben is traveling the globe and crossing platforms to give kids a full digital experience. CartoonNetwork.com will also host a Ben 10 blog, keeping kids up-to-date with the latest Ben 10 news. Additionally, fans are invited to download the first episode for free on iTunes, Amazon, Playstation, Xbox and iNdemand through 28 September.

Coinciding with the global premiere of this new-look series will be brand-new Ben 10 consumer products franchise. Making a worldwide debut this fall will be new Ben 10 Omniverse toys from master toy partner Bandai, an interactive game from D3Publisher and apparel from Freeze.

Additional licensing partners for the brand will follow with new products next year, all adding to the more than $3 billion generated at retail worldwide to date since its launch in 2006.