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  • Cartoon Network's Ben 10: Omniverse to debut on 26 Nov

    Submitted by ITV Production on Nov 21, 2012
    indiantelevision.com Team

    MUMBAI: The Ben 10: Omniverse series will air on Cartoon Network India starting 26 November, every Monday to Friday at 5 pm.

    Cartoon Network territories covering over 178 countries and 27 languages will for the first time premiere a series closely together with a coordinated global campaign that began in the United States in September.

    Turner International India and South Asia Director Content Krishna Desai said, "Ben 10 is Cartoon Network?s most successful original global franchise that has transcended geographical borders and has grown beyond television to become one of kids? most celebrated brands.

    "Ben 10: Omniverse has received a phenomenal response globally and we are very optimistic about its success in India as well. The 360 degree promotional strategy is sure to boost the excitement and buzz around the launch of this latest series."

    The launch of Ben 10: Omniverse in India coincides with the launch of an on-air contest, online games and retail products to give kids a truly immersive and enthralling experience. Kids can also engage themselves on CartoonNetworkIndia.com, which has a dedicated microsite on Ben 10: Omniverse featuring exciting games, videos, fun facts, and wallpapers.

    Cartoon Network Enterprises, the licensing and merchandising arm of Cartoon Network, is launching six Ben 10 Comics in partnership with Penguin Books to coincide with the launch of the Ben 10: Omniverse series, Ben 10 Comics and Ben 10 Magazine are now available in retail stores such as Landmark, Crossword, Time Out, Big Bazaar and at individual book stores across India for Rs 75 and Rs 60 respectively.

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  • Cartoon Network to launch Ben 10 magazine on Sept 30

    Submitted by ITV Production on Sep 25, 2012
    indiantelevision.com Team

    MUMBAI: Cartoon Network in association with Sterling Publishers is launching first Ben 10 magazine in India on 30 September.

    It will be a bi-monthly magazine. It will be available at all key retail stores like Landmark, Crossword, Time Out, Big Bazaar, WalMart and also at individual book stores across India for Rs 60.

    Turner International India Cartoon Network Enterprises- South Asia director Gaurav Brarsaid, "Kids across India adore Ben 10 and constantly demand new and innovative branded products. The launch of this unique and interactive Ben 10 magazine will give kids an exciting portal into the adventurous, fantastical, alien world of Ben 10. This is yet another attempt mode by which Cartoon Network Enterprises aims to bridge the gap between kids and their favourite TV characters so that they too can be a part of the toon world they admire!"

    The 32-page magazine will let kids indulge in playing games, battling with their friends on alien adventures, solving puzzles, cracking codes, reading action-packed Ben 10 adventures, and collecting facts about Ben?s alien transformations, enemies and their origins, the company said.

    Sterling Publishers director Gaurav K. Ghai commented on the launch of the new Ben 10 magazine "Sterling is excited to partner with Cartoon Network to launch the first-ever Ben 10 magazine in India. Ben 10 has a strong and special connect with boys 4-10 years. We are sure this magazine will bring hours of reading and activity fun for Ben10 fans."

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    magazine
  • Cartoon Network's aggressive launch plan for 'Ben 10 Omniverse'

    Submitted by ITV Production on Aug 23, 2012
    indiantelevision.com Team

    MUMBAI: Cartoon Network is planning to premiere the ?Ben 10 Omniverse? series globally in over 178 countries and 27 languages together with a coordinated global campaign that begins in the US on 22 September.

    Ben 10 Omniverse is the latest original series from Cartoon Network Studios. The franchise will follow the outer space adventures of a young superhero named Ben Tennyson and his new partner Rook.

    Ben is traveling the globe and crossing platforms to give kids a full digital experience. CartoonNetwork.com will also host a Ben 10 blog, keeping kids up-to-date with the latest Ben 10 news. Additionally, fans are invited to download the first episode for free on iTunes, Amazon, Playstation, Xbox and iNdemand through 28 September.

    Coinciding with the global premiere of this new-look series will be brand-new Ben 10 consumer products franchise. Making a worldwide debut this fall will be new Ben 10 Omniverse toys from master toy partner Bandai, an interactive game from D3Publisher and apparel from Freeze.

    Additional licensing partners for the brand will follow with new products next year, all adding to the more than $3 billion generated at retail worldwide to date since its launch in 2006.

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    Ben 10 Omniverse
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