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indiantelevision.com Team
BANGALORE: Fox Traveller will start airing a new one hour weekly show- Life Mein Ek Bar (Once in life) from 6 November at 10 pm. The show will run for 10 episodes every Sunday.
The show is about the adventurous journey of four friends, including actor and VJ Purab Kohli. The show has been inspired by Bollywood movies- ?Dil Chahta Hai? and ?Zindagi Na Milegi Dobara? say sources at the channel.
Fox International Channels VP marketing Debaprita Banerjee said, " Life Mein Ek Bar promises thrill and excitement as the gang of four boys gear up to take on adventurous activities, thrilling escapades and some heartwarming journeys causing some serious adrenaline rush and a lot of connection moments with everyone who has been wanting to give the mundane life a break.
"At Fox Traveller we have been striving to present locally produced content that has a fresh approach to travel-that would capture and reflect the way young India looks at a journey that should be packed with unique experiences that involves a bit of self discovery, rather than just discovering a destination".
The four men whose escapades ?Life Mein Ek Bar? focusses on are Kohli, IT marketing professional Jupiter Huidrom, software engineer Arun Kolagada and film editing student Bhaskara Seth. While Kohli was picked up by Fox Traveller, the other three were chosen by Kohli through an extensive Facebook hunt to find perfect travel companions with whom he could share a common travel list.
Depending on the audience and the advertisers? reaction, Fox Traveller may go in for another season of the show.
For this season, Fox Traveller has roped in two main sponsors - Nestle as the presenting sponsor with the show being ?powered? by telecom company MTS. Fox Traveller has also got on board Wrangler, an advertiser that is generally present on youth centric and music channels. After the first airing of all the episodes of the show, the broadcaster is planning on reruns of the show over the next six to eight months.
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