Mumbai: Disney+ Hotstar has appointed Shalini Poddar as executive vice president and head of ad sales. Poddar replaced Gulshan Verma who had quit the streaming service in July to join Jio Ads as chief executive officer.

At Disney+Hotstar, Poddar will lead ad sales revenue and strategy for the service in India and lead a team of 140 across all aspects of the ads business from business planning, sales, sales strategy including pricing and format, revenue management, operations, data partnerships, programmatic, brand lab, measurement/RoI and customer marketing.

She was previously associated with Google as head of business development, Google Play Apps, India, Southeast Asia and Australia. She had joined Google in March 2016 as industry manager for telecom, gaming and payments. In a career spanning 17 years, she has had stints at Accenture Management Consulting and Kotak Mahindra Bank.

She completed her graduation from Delhi University and is an alumnus of Indian Institute of Management, Calcutta.