New Delhi: After entrancing sports aficionados with Euro 2020, SonyLIV is now set to enthrall millions of cricket fans with India’s tour of Sri Lanka that began on Sunday. The series comprising three ODIs and three T20s will continue till 29 July.

The matches are being broadcast across six different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.

For the high-octane series, SonyLIV has roped in over 50 advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance and GoDigit amongst others. The OTT platform has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy.

SonyLIV senior vice president and head of ad revenue, Ranjana Mangla said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”

The Indian team is led by former India captain Rahul Dravid who has stepped in as coach. Shikhar Dhawan will captain the young side while Bhuvneshwar Kumar will be the vice-captain in the three-match ODI and T20I series.

The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23 July.