• Applause Entertainment bags rights for three Armoza series

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  • Armoza Formats brings slate of releases to Mipcom

    Submitted by ITV Production on Sep 22, 2011
    indiantelevision.com Team

    MUMBAI: Armoza Formats returns to the television trade event Mipcom in Cannes next month with a slate of releases led by prime-time reality format ?24/7 Love Lab?.

    The new formats will join Armoza Formats? catalogue of titles, which include ?Still Standing? (NBC US), ?The Frame? (CW US), ?The Bubble? (BBC2 UK), ?Upgrade? (TV2 Norway, V Canada), ?Comedians At Work? (RTL Germany, TV2 Norway) and ?Connected? (in production in eight territories).

    In the reality format ?24/7 Love Lab?, one bachelor, his entourage of 3 best friends, and 14 sexy singles live in a luxurious mansion and compete to become his one and only ? and win $1 million in the process! But with 3 other alpha males in the house, there will be plenty of competition as friendships are tested, romances are kindled, and fights explode between the players.

    Produced in cooperation with Israeli internet portal Walla!, the show features a fully interactive online platform that permits 24/7 viewing from multiple cameras, access to the players? steamy Smartphone network, iPhone and iPad applications (200,000 of which have already been downloaded by fans), and the chance to influence the game and the Bachelor?s heart!

    The reality show, which launched this summer on Israel?s Channel 10, is produced by Abot-Reif-HaMeiri, also the creators of Armoza Formats? docu-reality format ?TLV?. Its bi-weekly broadcast has given Channel 10 its highest rated show on air this summer. A second season has already been commissioned for 2012.

    ?The Green Project? is a scripted comedy format in which any scene is possible. Incorporating the familiar industry technology of green screens, the show allows comedians to perform sketches anywhere in time throughout the universe, sharing the screen with creatures as strange as drunken dragons to as legendary as Abe Lincoln. By mixing high-quality animation with cost-effective production techniques, ?The Green Project? succeeds in producing a show that looks like a million bucks, but costs much less.

    ?The Green Project? launched in August 2011 on Israel?s Hot Comedy Central channel. A second season is currently in production, with even more episodes ordered.

    In ?The Real Chat House?, virtual reality and reality TV combine to create an innovative new prime-time format. Three Chat Masters will live for 90 days in a mansion designed like a real chat house, conversing with 16 remote Contestants via video chats ? but there?s a catch! They won?t see the contestants as they really look, but as
    Avatars! Each week, instead of a typical reality format elimination, the Chat Masters invite a Contestant to join the Real Chat House with the goal of collecting as many friends as possible in order to win the game and claim the $1 million prize.

    Scripted drama format ?2.3 A Week? joins Armoza Formats? scripted line-up, which includes such fare as ?The Naked Truth? (in a development deal at HBO US with Lionsgate and Clyde Philips attached) and ?Shall We Kiss? (premiering soon on HBO Central Europe ? Hungary). The ensemble drama format delves into the most intimate and least exposed element of our private lives ? sex ? within the framework of a (fictionalized) national survey on contemporary sex habits.

    The show?s title is a reference to the number of times per week that a couple has sex. ?2.3 A Week? is currently on air on Israel?s Channel 10, where the channel has already committed to a 16-episode season 2.

    Armoza Formats CEO Avi Armoza said, "As always, we?re pleased to return to Cannes with a line-up of stellar formats that have already proven themselves as hits in Israel. In recent years, there has been a real lack of fresh new prime-time reality concepts in the international TV market, and we?re excited to offer two excellent choices ? ?24/7 Love Lab? and ?The Real Chat House?. We?re always searching for fresh new angles to the sketch comedy genre, and with ?The Green Project? we?ve found a great-looking product that is cost-effective enough to be a part of any channel?s line-up.

    ?2.3 A Week? continues our tradition of high-quality, high-concept scripted dramas, and with 35 episodes scripted, it has great potential to be a long-lasting series that delves into the great emotional depths of these wonderful characters."

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    Mipcom
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